Executive Coaching

Why Executive Coaching?

Jack Welch, Chairman and CEO of General Electric 1981 – 2001, said it best:

“Being a leader [senior executive] changes everything. Before you are a leader, success is all about you. It’s about your performance, your contributions. It’s about getting called upon and having the right answers. When you become a leader, success is all about growing others. Your success as a leader comes not from what you do but from the reflected glory of the people you lead.”

The problem that many leaders face is not their ability to run a company but their ability to effectively lead and motivate their people. Research shows that the very best leaders understand that in order to lead people, they first have to understand people and to do that effectively, they first have to understand themselves. This means understanding their habits, behaviours, their strengths and their weaknesses and in my experience, many simply do not.

The Executive Coaching process:

As an Executive Coach I guide my clients through a process designed to help them to learn new or improve upon existing skills whilst reducing or eliminating old negative patterns and behaviours. Learning from their past, my clients are able to identify positive and negative patterns of behaviour and the impact of that behaviour. I help them to consider what is truly important to them, their values, their contribution to their work, their family and friends and to some, the world. Building on this knowledge, I help them to create a vision of their desired future and importantly to identify the blocks that may stop them from achieving the vision. Finally, I help them to create a clear and specific action plan which when followed with focus and intention will lead to the desired outcome.

How I work

As an Executive Coach, I work in close partnership with my clients. I make it my business to get to know my clients business and their personal situations just well enough to be able to be objective to their goals whilst sympathetic to their challenges. My intention is to help my clients achieve the results they desire and help them to achieve their full potential.

Can we work together?

The relationship between the coach and the client is a critical factor. Before reaching an agreement to work together, I recommend a 30 minute telephone conversation to help me to gain an understanding of what it is the client wants and for him or her to learn a little more about me and my background etc. I call this the 'chemistry check.'

The what, where, when and how?

I prefer to work ‘face to face’ and am prepared to travel a reasonable distance to my clients preferred address or for my clients to travel to see me at my office in Newbury. Naturally where the distance is too great, then I work via the telephone, Skype or similar. Each session will last approximately one hour unless agreed differently.

How long will we need to work together?

How long is a piece of string? Under most circumstances, a skill acquirement or basic behaviour change may take between four to six sessions. However, in some cases, the coaching process may require longer depending on the nature of the goal/'s'. Some of my clients prefer a longer relationship, working together for a period of time, say six months, then taking a break of six months and so on. My intention is to help my clients to reach a level of competence in order for them continue by working alone with perhaps one or two follow up telephone calls with me to ensure continual progress and the execution of their action plan. As long as there are clear outcomes and that progress is made, that is fine by me.

When is coaching most effective?

  • When preparing for a role or career change
  • When managing change, (personal or organisational), conflict, crisis and stress
  • When enetering a significant life transition
  • When wanting to improve personal performance and effectiveness
  • When wanting to increase self-esteem or confidence
  • When wanting to improve relationships inside and outside of the workplace
  • When seeking to understand one’s own values and sense of life purpose

How will the Organisation benefit?

…. in many ways but here are some:

  •  improved performance from the coachee
  • improved team performance
  • a greater sense of fulfilment from the coachee
  • enhanced creativity and innovation from the coachee
  • enhanced motivation from the coachee
  • improved management of the executives staff
  • the retention of key people
At a time when morale was fairly low and productivity was suffering you took the team of managers and totally reformed their attitudes…The result of which has seen these Managers and their teams rise to achieve record results.
— Dave Neusome – Development Coach Centrica